Posted March 7th, 2014 by Madalin Costea
Many times when a trade show is planned for there isn't someone
who watches the budget and tracks where the money goes.
But, if you do want to know where your trade show marketing
dollar goes and want to do better, this article is for you.
You should track each expense and when you show is over hold a
quick review to discover how much you spent.
You might be surprised at how things add up.
Here are four simple ways to make your trade show marketing
budget count. If you can reduce your show ...Read the rest of this entry »
Posted March 6th, 2014 by Madalin Costea
The fight for your customer's attention at a tradeshow has never
been so intense. Budget cutbacks in the travel sector means that
buyers spend less time than ever at shows. To make the most of
their time, they pre-plan their agendas and do their best to
stick to them. The rules of the game are forever changed.
Since so many buyers are on a tight schedule - frequently,
they're only at the show for a day - they're no longer there to
window shop or go bargain hunting. The good news is that ...Read the rest of this entry »
Posted March 2nd, 2014 by Madalin Costea
Trade show booths can act as an excellent source for generating
sales enquiries in the short run. Companies are able to
demonstrate their products or services and get instant enquiries
at the booth which on timely follow up can result in sales. Some
of the tips on how to maximize the benefits of a trade show
booth as a sales tool are mentioned below:
On-Spot promotion schemes: This is an age old trick which works
well at trade shows. Firstly it makes the visitor stop at your
booth for more than ...Read the rest of this entry »